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Email and SMS Director

 

Job Title: Email and SMS Director
Reports to: Deputy Digital Director
Salary: $70,000 – $81,000/annually, generous benefits package
Location: Madison or Milwaukee, WI (Please note: Employment with the Democratic Party of Wisconsin requires residence or willingness to relocate to the state of Wisconsin.)
Start date: June 2024
Application Deadline: June 14, 2024 (Applications are considered on a rolling basis. Deadlines may be shortened or extended as necessary. There is no guarantee this posting will remain open until the deadline or be closed on the deadline. This is a suggested timeframe based on organization needs.)

Proudly a Bargaining Unit Position with the International Brotherhood of Electrical Workers 

About The Democratic Party of Wisconsin: WisDems is nationally recognized as one of the country’s highest-performing and most pivotal political organizations. During the 2024 cycle, WisDems will drive massive programs to defend the Democratic majority in the United States Senate by re-electing Senator Tammy Baldwin, to re-elect President Biden for a second term, elect progressive candidates up and down the ballot, and work to build volunteer-led coalitions for the long term. WisDems’ work is grounded in inclusion, respect, and empowerment across race, gender, other dimensions of identity, and the rural/suburban/urban divide. Our work continues year-round, collaborating with partners to build a movement that delivers meaningful change for all Wisconsinites. We seek outstanding applicants who share our values and vision to join the team, help win elections, and build a future where everyone can thrive.

The Opportunity: As Email and SMS Director, you will play a key role within the WisDems Digital Department, quickly spinning up new copy and leaning into high ROI opportunities as they emerge. Reporting to the Deputy Digital Director, this role will be responsible for executing WisDems email and SMS strategy, which includes meeting ambitious fundraising goals and leveraging these channels to assist other departments’ priorities.  

Job Responsibilities: 

  • Oversee a highly active, reactive, and engaging email and SMS program–including drafting copy, calendaring, message setup, and sending/scheduling.
  • Oversee the Email & SMS team consisting of an Email Manager, Email + SMS Intern, and an integrated consultant that provides email + SMS support.
  • Maintain relationships with consultants and inter-party stakeholders to expand our fundraising goals, grow our email and SMS subscriber lists, and increase our messaging capacity.
  • Collaborate within the department to grow WisDems email and SMS audiences via new and experimental list growth strategies – and nurture new subscribers into donors.
  • Train other departments and staff on using ActionNetwork, and support them as they execute their email programs.
  • Provide email support to party units and similar organizations under the WisDems umbrella including training, toolkit development, customer support, etc. under the Digital Empowerment program and monitor their progress through regular reporting.
  • Manage WisDems’ ActionNetwork and SMS iterations, including and especially data management.
  • Be plugged into social media and the news cycle, constantly flag opportunities for potential fundraising and list growth.
  • Closely monitor and report out email and SMS performance data, and monitor for any deliverability or filtering issues.
  • Manage direct reports in all aspects of their work and support their success by conducting relevant coaching conversations, providing and receiving feedback, and creating an inclusive and engaging team culture. More specific tasks could include but are not limited to:
    • Managing and reviewing time off requests
    • Hiring new team members
    • Having constructive conversations with team members on performance
    • Building rapport and trust within your team
    • Leading projects and delegating tasks
  • On-year requirements include working outside of normal work hours; including canvassing and other election preparation as necessary.

Qualifications (Required): 

  • Growth Mindset – Able to take and implement feedback.
  • Relentlessly Goal-Oriented – Enjoys working toward and achieving ambitious goals. Keeps calm in stressful situations. Has the capacity and willingness to work long hours during peak season, rolling up their sleeves and getting the work done.
  • Cultural Competency – Able to build authentic relationships across lines of difference, such as race, ethnicity, sexual orientation, class, ability, gender identity, citizenship status, or other identities. Understands how to take an inclusive lens into all aspects of work.
  • Management Skills – Able to manage relationships within your team, bring out the best in your employees, and treat employees equitably across lines of difference; including but not limited to feedback, performance, and engagement.
  • Political or Digital Fundraising Experience – Previous experience effectively carrying out political responsibilities or digital fundraising capacity. 
  • Digital Tools Knowledge – Extensive experience using ActionNetwork, Tatango, ScaleToWin, and WordPress (or comparable tools).
  • Understanding of Digital and Fundraising Analytics – Advanced understanding of digital strategy and fundraising, with a proven track record of executing fundraising and list growth campaigns.
  • Basic Front-End Development Skills – Has a solid working knowledge of HTML, CSS, Excel, Google Sheets, etc.
  • Email Reputation Knowledge – Knowledge of how to track, maintain, and optimize email / SMS reputation.
  • Active Team Player – Excited about working in a creative, inclusive, collaborative, and fast-paced environment with priorities that shift with the news cycle. 

Qualifications (Preferred):  

  • Work experience on Democratic campaigns or at progressive advocacy organizations.
  • Strong project management skills and previous experience managing an email calendar.
  • Ability to Train others on digital toolsets and best practices.

Benefits: Great benefits including; excellent health care ($1/month), dental ($1/month), vision ($1/month), life insurance (free), short term and long-term disability (free), TalkSpace virtual therapy, free Calm premium subscription, mileage reimbursement, monthly cell phone stipend, paid vacation days (starting at 10 days), retirement plan with 3% employer match, 4 floating holidays, 9 paid holidays. 

Equity and Inclusion: The Democratic Party of Wisconsin has a vision for a deeply inclusive and diverse party organization, membership, and electorate. In order to be successful at the  Democratic Party of Wisconsin candidates must have the cultural competence to successfully work with a diverse array of constituency groups. We especially strongly encourage applicants with close ties to Black, Indigenous, AAPI, Latinx, Muslim, non-English-speaking, disability, and LGBTQIA+ communities. The Democratic Party of Wisconsin is an Equal Opportunity Employer.

Note on COVID-19: Candidates will be required to verify that they are fully vaccinated against COVID-19 upon commencing employment, except where prohibited by law. Fully vaccinated includes receiving any booster shots recommended by the CDC or other public health authorities within the timeframe recommended. Reasonable accommodations due to disability, medical condition, or bona fide religious belief will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.