Digital Director


Job Title: Digital Director
Reports to: Deputy Executive Director
Salary: $115,000-125,000/annually, generous benefits package
Location: Madison, WI (Please note: Employment with the Democratic Party of Wisconsin requires residence or willingness to relocate to the state of Wisconsin.)
Start date: Fall 2023
Application Deadline:  November 2023 (Applications are considered on a rolling basis. Deadlines may be shortened or extended as necessary. There is no guarantee this posting will remain open until the deadline or be closed on the deadline. This is a suggested timeframe based on organization needs.)

About The Democratic Party of Wisconsin: WisDems is nationally recognized as one of the country’s highest-performing and most pivotal political organizations. During the 2024 cycle, WisDems will drive massive programs to defend the Democratic majority in the United States Senate by re-electing Senator Tammy Baldwin, to re-elect President Biden for a second term, elect progressive candidates up and down the ballot, and work to build volunteer-led coalitions for the long term. WisDems’ work is grounded in inclusion, respect, and empowerment across race, gender, other dimensions of identity, and the rural/suburban/urban divide. Our work continues year-round, collaborating with partners to build a movement that delivers meaningful change for all Wisconsinites. We seek outstanding applicants who share our values and vision to join the team, help win elections, and build a future where everyone can thrive.

The Opportunity: As Digital Director, you will oversee the determination of the Democratic Party of Wisconsin’s digital strategy and–in collaboration with the Party’s senior leadership and external partners–manage the team executing that strategy to achieve the Party’s goals. This includes fundraising, volunteer mobilization, communications, issue advocacy, list growth, activation, and retention across digital platforms. 

Job Responsibilities: 

  • Be responsible for digital grassroots fundraising, including maintaining and growing the WisDems monthly donor community.
  • Oversee cultural events strategy, managing and growing relationships with celebrities and culture workers.
  • Set digital communications framework for the organization, working closely with the WisDems Communications Director and other senior leadership.
  • Develop and execute strategy to empower WisDems party units across the state with new digital tools, training, continued support, and best practices.
  • Collaborate with Chair, Executive Director, Deputy Executive Director and senior leadership on how to leverage digital tools, training, and best practices to help supercharge work across the organization.
  • Manage high level digital partnerships, and overall partners strategy (vendors, partner campaigns, allies groups, amplification networks, etc.).
  • Set content strategy and standards, including but not limited to email, SMS, Facebook, Twitter, Google ads, digital ads, the WisDems website, virtual events, and other emerging platforms.
  • Innovate to ensure digital fundraising and audience growth success by empowering and enabling a “culture of testing” within the department. 
  • Drive a departmental strategic planning process to set goals and develop programs, including; identifying staff capacity, building metrics to measure success, and creating systems to generate, disseminate, and learn from those metrics and run experiments to improve them.
  • Manage direct reports in all aspects of their work and support their success in the role by conducting relevant coaching conversations, providing and receiving feedback, and creating an inclusive and engaging team culture. More specific tasks could include but are not limited to:
    • Managing and reviewing time off requests
    • Hiring new team members
    • Having constructive conversations with team members on performance
    • Building rapport and trust within your team
    • Leading projects and delegating tasks
  • On year requirements include working outside of normal work hours; including canvassing and other election-preparation as necessary.

Qualifications (Required): 

  • Growth Mindset – Able to take and implement feedback.
  • Relentlessly Goal-Oriented – Enjoys working toward and achieving ambitious goals. Keeps calm in stressful situations. Has the capacity and willingness to work long hours during peak season, rolling up their sleeves and getting the work done.
  • Cultural Competency – Able to build authentic relationships across lines of difference, such as race, ethnicity, sexual orientation, class, ability, gender identity, citizenship status, or other identities. Understands how to take an inclusive lens into all aspects of work.
  • Management Skills – Ability to manage relationships within your team, bring out the best in your employees, and treat employees equitably across lines of difference; including but not limited to feedback, performance, and engagement.
  • Past Digital Success – Proven track record growing and managing successful digital operations across multiple platforms, including email, SMS, Facebook (organic and paid), Twitter, Google ads, SEO, and other online properties with written, image, and video content to raise money, recruit volunteers, and drive voter engagement. 
  • Excellent Communication Skills – Outstanding writing and communication skills. 
  • Metrics Driven – Experience with digital metrics and experimentation.
  • Political Aptitude – Demonstrated ability to navigate sensitive political and partner relationships.
  • Budgeting Knowledge – Experience setting and managing large budgets.

Qualifications (Preferred):

  • Experience in senior leadership at a major political organization or campaign, including cross-departmental collaboration .
  • Knowledge of and/or experience working within the Wisconsin political landscape.
  • Experience executing large-scale virtual events. 

Benefits: Great benefits including; excellent health care ($1/month), dental ($1/month), vision ($1/month), life insurance (free), short term and long-term disability (free), TalkSpace virtual therapy, free Calm premium subscription, mileage reimbursement, monthly cell phone stipend, paid vacation days (starting at 10 days), retirement plan with 3% employer match, 3 floating holidays, 9 paid holidays. 

Equity and Inclusion: The Democratic Party of Wisconsin has a vision for a deeply inclusive  and diverse party organization, membership, and electorate. In order to be successful at the Democratic Party of Wisconsin candidates must have the cultural competence to successfully  work with a diverse array of constituency groups. We especially strongly encourage applicants with close ties to Black, Indigenous, AAPI, Latinx, Muslim, non-English-speaking, disability, and LGBTQIA+ communities. The Democratic Party of Wisconsin is an Equal Opportunity Employer.

Note on COVID-19: Candidates will be required to verify that they are fully vaccinated against COVID-19 upon commencing employment, except where prohibited by law. Fully vaccinated includes receiving any booster shots recommended by the CDC or other public health authorities within the timeframe recommended. Reasonable accommodations due to disability, medical condition, or bona fide religious belief will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.